Senior SEM Specialist

Forbes Advisor is an initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights, news and reviews on all things personal finance, health, business, and everyday life decisions.

We do this by providing consumers with the knowledge and research they need to make informed decisions they can feel confident in, so they can get back to doing the things they care about most. If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:
 

Responsibilities:

● Help define performance marketing strategy across Forbes Advisor verticals.

● Build, execute and optimise performance marketing activities with direct responsibility for results

● Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.

● Manage the creation of large keyword lists

● Implement creative copy suggestions

● Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.

● Ensure campaigns deliver positive ROI to achieve desired results.

● Continually expand and optimize paid keyword discovery.

● Research and analyse competitor advertising links.