Senior Direct Commerce Manager

As a Senior Direct Commerce Manager, you will lead the day-to-day execution of our digital marketing and eCommerce programs. This is an individual contributor role focused on driving growth through email marketing, WordPress, and WooCommerce platform management, while supporting broader digital initiatives.

You will manage projects across key areas including email campaign development, website management, SEO, digital shelf optimization, and social media execution for assigned brands and channels. You will collaborate closely with cross-functional teams and external partners to deliver engaging customer experiences, expand online assortments, and optimize campaigns across the funnel to maximize ROI.

As part of the Water Filtration Commerce team, you will also contribute to the commerce roadmap and playbook—implementing digital best practices, scaling direct-to-consumer stores, and partnering with brand and creative teams to deliver impactful content and messaging.

Job Responsibilities

•  Lead development, execution, and performance optimization of email marketing campaigns (newsletters, automated journeys, promotional blasts).
• Manage and maintain company WordPress and WooCommerce websites, ensuring site stability, enhancements, and content updates.
• Oversee SEO strategies and ongoing updates to improve visibility, rankings, and traffic.
• Collaborate with brand and creative teams to produce effective content for digital shelf excellence (titles, A+ content, bullets, images, video).
• Support the development and implementation of go-to-market strategies for websites and direct-to-consumer stores, including user experience and KPIs.
• Translate analytics into actionable insights for email, content marketing, SEO, and social campaigns.
• Partner with digital and data teams to improve workflows and internal tools (including CMS and content management systems).
• Manage relationships with cross-functional partners such as Supply Chain, Logistics, and Business Intelligence to support digital initiatives.
• Explore opportunities with influencers and affiliates for co-marketing and cross-promotion.
• Ensure brand presentation and compliance across retailer and marketplace channels.
• Contribute to the ongoing commerce roadmap and playbook to drive digital maturity.