Experimentation Specialist

As an Experimentation Specialist, you will be part of a team dedicated to improving decision making through experimentation across the business. Reporting to the Senior Experimentation Manager, this role focuses on strengthening experimentation thinking, defining goals and measures of success, and supporting teams to use experimentation as a learning and decision-making tool regardless of channel, platform, or execution method.

This role goes beyond classic on-site optimisation. You will help teams frame problems, define success metrics, interpret results, and embed experimentation into their ways of working across Product, Trade, Personalisation, Content, and Marketing.

Responsibilities

• Act as an advocate for experimentation at Frasers Group, supporting the Senior Experimentation Manager in developing a strong experimentation culture and decision-making mindset.
• Support experimentation programmes and roadmaps by working with cross-functional teams to identify meaningful learning opportunities aligned to business objectives.
• Help teams define clear goals, success measures, and hypotheses to ensure experimentation activity is focused on learning and impact rather than output.
• Provide guidance on experimentation best practices, supporting teams through ideation, design, execution, and interpretation of results.
• Support experimentation activity across multiple channels and platforms, not limited to on-site optimisation or CRO.
• Partner with Product, Analytics, and Technology teams to translate business questions into effective experimentation approaches.
• Support analysis and interpretation of experiment results, helping teams draw clear, actionable insights.
• Present insights and learnings to stakeholders in a clear and structured way, supporting confident decision making.
• Support multiple experimentation initiatives in a fast-paced environment, maintaining quality and consistency.