Digital Data Implementation Analyst

At Frasers Group, data is built into how we operate. Our MarTech team ensures every digital interaction is measurable, reliable, and drives performance.

We’re looking for a Digital Data Implementation Analyst who takes ownership of tracking quality and delivers data that teams can trust to make decisions at pace.

Why this team

You’ll work at the centre of Product, Engineering, and Analytics, shaping how we measure customer behaviour across a complex, high-volume retail environment.

What you'll be doing

Analytics Requirements & Solution Design

• Partner closely with Product Owners, Engineers, and Analysts to define what success looks like for new features and journeys
• Translate business goals into clear, structured tracking designs that teams can execute with confidence
• Ensure measurement supports:
  • Product performance and feature adoption
  • Marketing attribution and ROI
  • Customer journey visibility
  • Experimentation and optimisation
  • Personalisation and audience activation

Tracking & Analytics Implementation

• Write clear, implementation-ready Jira stories with strong acceptance criteria
• Define event structures, naming conventions, and data layer requirements
• Support both client-side and server-side tracking across web and app
• Validate implementations ensuring what’s shipped is accurate, scalable, and usable

Data Quality & Governance

• Maintain tracking governance frameworks, standards, and documentation.
• Support consistent implementation of event taxonomies, naming conventions, and data collection practices across the group.
• Conduct regular audits to identify gaps, duplication, inconsistencies, and opportunities for improvement to ensure tracking remains accurate as products evolve.
• Support root-cause analysis and implement preventative controls to reduce future incidents.
• Maintain comprehensive documentation including:
  • Tracking specifications
  • Event catalogues and taxonomies
  • Validation processes
  • Measurement best practice guides