Marketing Manager (Food and Beverage)

Job Title: Marketing Manager

Job Summary:

A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

Key Responsibilities:

• Develop and implement marketing strategies aligned with business goals and brand positioning

• Plan and execute product launches, promotions, and seasonal campaigns

• Manage brand identity across all channels (digital, print, in-store, packaging, events)

• Oversee digital marketing efforts including social media, content, email, and paid advertising

• Conduct market research to analyze consumer behavior, trends, and competitor activity

• Collaborate with sales, operations, and product development teams

• Manage marketing budgets and track ROI of campaigns

• Coordinate with agencies, designers, influencers, and media partners

• Ensure compliance with food labeling, advertising, and regulatory standards

• Monitor performance metrics and prepare marketing reports for management