Social Media and Community Strategist

Social Media & Community Strategist

Starting May 2026  | Germantown, MD and D.C. area  |  Part-time  |  On-site & Remote

We’re looking for a creative, hands-on Social Media & Community Manager to grow My Fresh Baguette's brand across digital platforms, engage our audience, and help launch our direct-to-consumer e-commerce experience. This role blends content creation, strategy, and customer interaction to bring the My Fresh Baguette story to life and build a loyal online community.

*This is a hybrid position requiring at least two days per week in our Germantown, MD office.

What We Offer

• Competitive compensation based on experience and scope
• A front-row seat to launching a new direct to consumer e-commerce service (and brand) backed by a 12-year bakery with a loyal community
• A small, passionate founding team that will listen to your ideas and give you real ownership
• Flexibility on how and where you work
• Fresh bread. Genuinely.
• 401K and employer match after 6 months
• Employee discount in stores (40% off)
• Exciting growth opportunities

What You’ll Be Doing

Social media & content

• Manage and grow our Instagram and TikTok: content planning, posting, reels, stories, trends
• Launch and build our LinkedIn presence (brand story, founder content, behind-the-scenes)
• Suggest other platforms we should be on — we’re open
• Work with our creative agency and bakers to surface authentic content
• Engage daily with our community: comments, DMs, shares, reposts — make people feel seen

Strategy

• Help shape our content strategy for the launch phase: what we post, when, how often
• Track performance and share simple weekly insights: what’s working, what to double down on
• Identify, suggest, and contact nano and micro influencers to collaborate with

Customer service

• Be the first point of contact for customer messages across social and email
• Handle questions, delivery concerns, and feedback with warmth and efficiency
• Flag recurring issues and help us build a simple FAQ and response framework

What We’re Looking For

• Genuine interest in food, craft, and quality
• 1–3 years managing social media accounts, ideally for a consumer or food brand
• Comfortable on camera and behind the camera — reels, TikToks, behind-the-scenes
• Strong written English — warm and friendly but professional
• Organized enough to manage a content calendar and responsive enough to handle DMs same-day
• A self-starter: we’ll support you, but we need someone who can run with it
• Bonus: experience with Klaviyo, Shopify, or community management tools

Requirements

• High School Diploma or GED
• Authorization to work in the U.S. without sponsorship
  
  

Please attach a cover letter with a link to your portfolio and a launch idea.