Business Development Representative (Events)

What You’ll Do:

• Event Meeting Setting (Pre-event + Onsite)
• Build target account and contact lists for each event (ICP-based).
• Run pre-event outreach to book meetings for AEs (and/or for yourself to qualify first).
• Coordinate calendars, meeting logistics, and clear success criteria for each meeting.
• Support event execution as needed (lead capture, meeting notes, routing follow-ups).
• Event Lead Follow-up (Post-event, SLA-driven)
• Own end-to-end follow-up for event leads: triage → qualify → book next step → handoff.
• Execute timely follow-up (same-day / 24–48h) with structured messaging and multi-touch sequences.
• Maintain tight collaboration with AEs to ensure smooth handoffs and coverage.
• Sequencing (Email-first + LinkedIn + Calling)
• Create and run outbound campaigns primarily via cold email, supported by LinkedIn touches and calling.
• Personalize at scale (smart personalization, not spammy token swaps).
• Drive measurable outcomes: meeting volume, show rate, SQL conversion, pipeline influenced.
• Lead Sourcing, Enrichment, and Qualification (Technical + Analytical)
• Build and qualify lead lists using tools like Instantly and enrichment/list-building platforms such as Clay (preferred).
• Enrich and validate data: firmographics, technographics, role relevance, trigger/context signals.
• Maintain campaign health: segmentation, A/B testing, reply handling, suppression lists, and deliverability basics.
• Qualification depth depends on segment and is aligned with AE expectations (handoff criteria, success criteria, and the required context for a high-quality first AE meeting).
• CRM Hygiene, Reporting, and Handoffs
• Keep Hubspot CRM updated (activities, outcomes, lead status, meeting notes, next steps).
• Track performance by event and by channel (email/LinkedIn/call), identify what converts, and iterate.
• Align routing rules and SLAs with RevOps (e.g., what becomes an SQL, when to hand off, how to tag event source).
• Compliance & Data Handling
• Ensure prospecting and follow-up comply with GDPR, consent rules, and best practices for professional outreach.