Founder’s Associate - Growth Marketing

You Will Own

• Performance Marketing: Launch, scale, and optimize campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic, with full control of targeting, bidding, creative testing, attribution, UTMs, and CAC/ROAS tracking
• Creative Strategy: Brainstorm and produce engaging content - from social posts to ad copy and landing pages. Analyze and optimize full-funnel journeys from click to activation and upsell.
• Design & Storytelling: Create visual assets (Canva, Figma, or similar) that enhance our brand and campaigns
• SEO & Growth: Manage keyword research and SEO activities and write content that drives discoverability and traffic
• Performance Analysis: Review campaign data, evaluate creative tests, and recommend what to double down on
• Lifecycle & CRM Automation: Build onboarding, retention, and winback flows; manage email deliverability; create personalized drip campaigns; and integrate CRM with product and ads for real-time nurturing
• Guerrilla Marketing: Experiment with unconventional ideas that stand out in the AI and tech space.
• Product Demos: Record product demos, marketing explainers, or campaign screencasts to showcase impact
• Cross-functional collaboration: Work closely with founders and product leads to align messaging, campaigns, and brand narrative
• Growth Experiments & Strategic Plays: Run scrappy acquisition tests, manage influencer and affiliate programs, build co-marketing loops, and drive community-led growth initiatives.

What Great Looks Like

• You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
• You move from idea to launch in days, not weeks
• Evidence of creativity, hustle, and problem-solving in ambiguous or high-growth environments
• Resourceful generalist comfortable juggling multiple projects and priorities
• Hands-on executor who ideates, creates, and iterates rapidly in a startup setting
• Analytical thinker able to interpret performance data and turn insights into action
• Proactive communicator willing to take ownership and drive cross-team collaboration
• Passionate about modern marketing, creative testing, performance analysis, and AI trends
• Experience with graphic design, campaign management, and multi-channel experimentation

Preferred Skills & Experience

• 1–2 years marketing experience, ideally across several domains (content, SEO, ads, creative).
• You’ve taken a B2B SaaS from $0 to $1–5M ARR
• Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic design platforms (Canva/Figma).
• Experience in AI or tech-driven companies is a plus
• Good understanding of marketing fundamentals, analytics, and experimentation
• Demonstrated ability to leverage AI tools to speed up execution
• Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
• Experience optimizing funnels and landing pages using CRO best practices
• Experience with email marketing platforms, influencer or affiliate campaigns
• Proven track record in SEO strategy, content production, and performance measurement
• Hands-on with tools like GA4, Framer, PostHog, and Google, Meta, LinkedIn campaign managers
• Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
• Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Our Hiring Process

• Introductory call (15 min) to discuss culture, vision, and expectations.
• Marketing task (short campaign or analysis exercise).
• Interview with Leadership team


That’s all!

Compensation

• HK$350,000 - HK$450,000 Per Year

What You Get

• Remote-first culture
• Work from anywhere
• Flexible responsibilities and fast learning curve - adapt to new projects, channels, and strategies as the business evolves.
• High visibility, autonomy and ownership
• Fast-track to leadership for high performers
• Direct access to founding team and strategic initiatives
• Opportunity to grow with the company and shape our marketing vision from day one
• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Paid Time Off
• High autonomy, low bureaucracy
• US HQ Opportunities: Top performers may have the opportunity to explore international roles within our US-based headquarters, including potential emigration opportunities, subject to availability and company needs, and after at least 2 years of employment.