Brand Manager – Specialty & Innovative Medicines

A. New Product Launches

• Lead the end-to-end commercial preparation and execution of new product launches across oncology, immunology, rare diseases, and other specialty/innovative portfolios.
• Develop comprehensive pre-launch and launch plans, including positioning, value propositions, messaging, and customer segmentation.
• Conduct market assessments covering market size, patient population, treatment pathways, competitors, pricing, access, and growth opportunities.
• Develop launch timelines, milestones, KPIs, resource requirements, forecasts, budgets, and business cases.
• Coordinate cross-functional launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other relevant functions.
• Track launch performance and implement corrective actions where required.

B. Brand Strategy & Portfolio Management

• Develop and implement annual and long-term Brand Plans based on market opportunities and business objectives.
• Translate global/regional strategies from principals into appropriate UAE commercial strategies.
• Identify growth opportunities across products, indications, customer segments, and channels.
• Monitor market trends, competitor activity, treatment guidelines, product performance, and customer insights.
• Optimize the brand mix and lifecycle strategy throughout the product’s commercial life.

C. Specialty Care & Stakeholder Engagement

• Map patient journeys and identify barriers to diagnosis, treatment initiation, access, and continuation.
• Develop stakeholder engagement strategies for healthcare professionals and relevant healthcare institutions.
• Identify and develop relationships with key opinion leaders.
• Work with Market Access to understand reimbursement, tender, formulary, and access dynamics.

D. Market Intelligence & Business Analytics

• Analyse market and sales data to identify trends and opportunities; monitor competitors and emerging therapies.
• Track brand KPIs, market share, sales performance, and promotional effectiveness.
• Develop management presentations and business reviews for senior leadership and principals.

E. Cross-Functional Leadership

• Act as the commercial lead for assigned brands and coordinate activities across Sales, Regulatory Affairs, Market Access, Supply Chain, Finance, Business Development, and Principal companies.
• Ensure all functions are aligned around launch objectives, commercial priorities, timelines, and business outcomes.

F. Principal / Partner Management

• Prepare regular business reviews and performance updates.
• Coordinate launch plans and commercial strategies with principals; ensure alignment on marketing activities, forecasts, budgets, and KPIs.
• Proactively identify opportunities to expand the partnership and portfolio.