B2B Growth Marketing Manager
fulltime_permanent mid_level 50000-55000 EUR/yearJob Overview
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe’s Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we’re on track to reach 2.5 million active participants.
We’re hiring a B2B (technically B2G) growth marketing manager to build Go Vocal’s next growth chapter: multi-channel, signal-based, and full-lifecycle. You’ll turn pipeline goals into a measurable growth system (connecting ads, website journeys, and sales workflows) while keeping a high bar for trust (public sector) and quality.
If you love shipping, learning fast, and using AI to scale what works (not to spam), you’ll feel at home here.
What will you do?
Own the growth roadmap and ship campaigns end-to-end — turn pipeline goals into a clear quarterly plan, launch fast, and iterate weekly across paid, lifecycle, and conversion paths.
Run nimble, multi-channel demand gen (not “just” LinkedIn ads) — connect LinkedIn & Google Ads, retargeting, webinars, and website journeys into one flywheel engine.
Build signal-based campaigns for target accounts — use intent + engagement + ICP fit signals to trigger the right message, in the right channel, at the right time.
Vibe code full-lifecycle automations (and AI agents) with Sales — improve enrichment, scoring, routing, follow-up, and nurture so speed + quality both go up.
Track performance and translate numbers into trustworthy insights — measure KPIs, improve attribution hygiene, and build reporting that tells us what to scale, what to fix, and what to stop.
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