Associate, Demand Planning - Transport&Express

Get to Know the Team

Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand sustainability, with projects covering overall strategy, brainstorming, experimentation and driving implementation of main projects.

Get to Know the Role

You will be joining as Associate, Demand Planning - Transport & Express to join our team Bangkok, Thailand. You will play a crucial part in optimizing our transport operations through accurate demand forecasting and strategic planning. Develop demand forecasting models for our transport services. You will report to Head, Demand Planning - Mobility, Mart, Express, and work onsite in Bangkok office.

The Critical Tasks You Will Perform

• You will analyze short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• You will collaborate with internal and external members to align demand plans with business strategies
• You will create regular reports and presentations on demand forecasts and measurements
• You will participate in SOP meetings to provide insights on demand trends and potential risks
• You will design efficient promo structures and other projects to achieve demand growth in the Payments business and work with main partner teams to implement.
• You will manage budget allocation and track cost from plans in collaboration with Finance