Demand and Campaign Strategy Associate

Get to Know the Team

GrabFood Omni-commerce is a growing team responsible for growing omni-commerce solutions in the market. We make critical decisions to serve the lives of merchant-partners and providing best offers for our consumers. If this excites you, you should join our team!

Get to Know the Role

As the Demand and Campaign Strategy Associate within ID Omnicommerce team, you will be responsible for driving improvements in campaign performance and overall demand for our business. This role requires a balance of strategic thinking and hands-on execution. You will leverage data analysis to derive actionable insights that fuel demand growth, such as optimizing promotional spend, designing differentiated campaigns across merchant segments, supporting product rollouts, and facilitating cross-selling opportunities. This position is based onsite at Grab's Jakarta office.

The Critical Tasks You Will Perform

• Oversee demand and campaign performance for Omnicommerce, identifying levers to improve efficiency and impact.
• Guide insights and innovation for demand generation by conducting historical trend analysis, identifying opportunities, and collaborating with product teams on improvement areas.
• Scale successful initiatives for nationwide rollout while contributing to long-term strategies for demand and campaign growth.
• Manage end-to-end campaign operations to ensure smooth, timely, and effective execution.