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Associate, Self-Serve Platform Growth

Posted March 13, 2026
Full-time Associate

Job Overview

Get to Know the Team

The Grab Food team is a dynamic group focused on delivering the best food delivery experience for our users. We work with restaurants, delivery partners, and customers to ensure that everyone has a seamless experience.

Get to Know the Role

We are looking for a Self-Serve Platform Growth Associate to drive merchant success, scale adoption of new merchant products, and lead product go-to-market (GTM) execution for Grab Food.

You will report to the Lead of Growth and work with regional and country teams to turn product strategies into measurable growth for our merchant base.

The Critical Tasks You Will Perform

  • Drive merchant product adoption: Champion new merchant solutions and programs, driving adoption and sustained product usage through close collaboration with product, marketing, commercial, and operations teams.
  • Be the product and merchant voice: Act as a subject matter expert on merchant products, consolidating feedback from merchants and country teams, and translating it into clear requirements and execution improvements.
  • Use data to shape growth and programs: Track product and program performance, analyze merchant and market data, and design scalable programs and strategies that improve adoption, retention, and merchant Return on investment (ROI).
  • Plan and execute GTM by owning end-to-end country GTM execution. You will define value propositions, crafting internal and external communications and training, aligning milestones with cross-functional stakeholders, and managing risks and blockers.
  • Ensure operational excellence: Maintain standards in daily work, streamline processes, and drive continuous improvement across merchant-facing operations.

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