Associate, Commercial Planning - Omnicommerce

Get to Know the Team

The Vietnam Operations team shapes Grab's local growth and strategy, delivering essential everyday services. Within this team, the fast-growing Omnicommerce vertical partners with F&B merchants on Deals, Reservations, and Loyalty solutions.

Get to Know the Role

This is a strategic role focused on engineering the Go-to-Market (GTM) strategy for Grab's Omnicommerce business. You will move beyond day-to-day account management to design the sales planning frameworks that drive our offline-to-online (O2O) ecosystem (Dine Out, Reservations, Loyalty). You will act as the bridge between high-level business strategy and on-the-ground sales execution, ensuring our sales channels have the right plans, playbooks, and targets to win key F&B merchants.

You will report to the Assistant Manager, Omnicommerce

The Critical Tasks You Will Perform

1. Sales Channel GTM Strategy

• Define O2O strategy through segmentation, value propositions, and sales motions.
• Lead commercial readiness to ensure sales teams are execution-ready for new features.

2. Account & Joint Business Planning (JBP)

• Support sales in navigating merchant hierarchies to unlock complex growth opportunities.
• Use data-driven segmentation to prioritize high-value merchant targets.
• Standardize tools and templates for building long-term strategic partnerships.

3. Sales Enablement & Effectiveness

• Create actionable sales playbooks, pitch narratives, and value calculators.
• Streamline the end-to-end sales cycle to remove friction and increase velocity.
• Monitor GTM efficacy (Win Rates, Pipeline) and adjust strategies based on data.