Intern, Marketing, One Grab

Get to Know the Team

You will be part of Grab Cambodia's marketing team. In a new & rapidly expanding market, the marketing team plays a crucial role in helping to grow the business. They carry out Grab's mission of making everyday essential services more accessible to the masses, safely & securely. The team is responsible for strengthening the Grab brand through exciting branding and promotional campaigns that attract new users and build brand loyalty. The team relies on a highly collaborative culture that nurtures creativity to meet their objective.

This role reports to Assistant Manager, Marketing, Mobility and Express. You will be based onsite at our Phnom Penh Office.

The Critical Tasks You Will Perform

Campaign management:

• Develop marketing creative briefs with clear objectives and timelines, and based on key insights.
• Collaborate with the Creative Team to identify out-of-the-box, memorable campaign ideas.
• Identify appropriate target audiences and channels such as In-App, Social Media, Email, Web, key opinion leaders (KOLs) pages and offline
• Track and optimize campaign performance in terms of reach, engagement and conversion across all channels.
• Articulate performance of communications in marketing campaigns and provide insights on the local market, and industry trends.

Marketing Operations

• Assist in regular engaging content that supports and creates momentum for the business priorities and grows overall user engagement (interaction, page likes, followers etc) on social media channels, by collaborating with the creative team and aligning the overall strategy with marketing leads.
• Help collaborate with internal teams (such as Mobility, Operations, Customer Experience, etc.) and external partners and vendors to ensure marketing campaigns are executed efficiently, accurately, and in a timely manner.
• Execute consumer in-app communications, promotions and rewards using Grab's internal tools and systems, in collaboration with the Marketplace team.
• Execute in-house ads inside of the Grab app.
• Work with vendors for the delivery of marketing materials and assets.
• Assist with localizing and reviewing content for region-wide campaigns.
• Track and analyze the effectiveness of promotions to provide insights in order to improve offers and to drive business results.
• Perform other tasks as assigned by line manager