Senior Marketing Specialist - F&B

The Senior Marketing Specialist is responsible for planning, implementing, and analyzing the marketing activities and to ensure that they are in line with the company’s overall strategy.  
 

Duties and Responsibilities: 

Branding & Marketing Management: 

• Ensure proper implementation of GMRL Brands and various business marketing and communications strategies  

• Develop advertising and marketing tools including above the line and below the line materials based on the yearly marketing calendars 

• Develop promotional content material such as tactical flyers, seasonal brochures, and advertising campaigns 

• Organize and supervise occasional events in addition to other related public relations jobs  

• Responsible of press releases developments (with the help of the agency) and circulation 

• Contributing in the social media content development for GMRL brands  

• Follow up on GMRL CSR activities and develop a proper activities calendar related to every initiative with its implementation 

• Conduct store visits and market tours  

• Supervise and execute mystery shopping visits  

  Collaboration & Communication: 

• Manage all online and offline communication channels  

• Handle the Advertising scene and competitor’s media review on quarterly basis in coordination of the Media Buying Unit 

• Interact and coordinate with the company’s business partners such as advertising agency, media buying unit, PR agency, production, and printing houses 

• Cooperate with other related departments such as commercial department, operations, and finance 
   

• Communicate directly with GMRL outlets to ensure proper implementation of promotions, branding, campaigns, launches and events  

• Coordinate directly with the company’s call center for inbound and outbound related issues 

• Insure proper implementation of in-house surveys and questionnaires 

• Analyze and interpret sales figures, evaluate advertising and promotions campaign and digital flyers and conduct market surveys 

• Conduct daily media monitoring and developing competitive reports and analysis 

• Manage the brand marketing and advertising budget and generate monthly A&P reports 

• Submit the A&P and other related reports to the concerned departments 

• Prepare advertising expenditure versus sales report on quarterly basis 

•   Market Analysis & Performance Tracking: