Senior Go-to-Market Specialist - State Adoptions

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

In this remote position, the Senior GTM Specialist will report to the Senior Director, State Adoption GTM Strategy and will coordinate closely with colleagues across Sales, Policy, RFP, and Product teams. This role is focused on supporting Tier 2 state adoptions and cross-functional GTM planning, while also maintaining the State Adoption Hub as a central knowledge resource. The ideal candidate brings strong project management and organizational skills, enjoys synthesizing insights into actionable outputs, and can balance detail orientation with strategic awareness. This position requires the ability to manage multiple priorities in a fast-paced environment, collaborate effectively across teams, and ensure state adoption projects are executed with consistency and precision. 

Responsibilities

• Support go-to-market (GTM) planning and execution for Tier 2 state adoptions, coordinating across functional teams. 

• Gather and synthesize market and field insights from Sales (RSDs, ASMs) and share updates to inform adoption planning. 

• Maintain and update the State Adoption Hub (SharePoint), ensuring resources are accurate, consistent, and accessible. 

• Provide light project management for adoption initiatives, including managing timelines, deliverables, and risk escalation. 

• Support discovery and planning phases for select states, including open territory and professional development opportunities. 

• Partner with internal stakeholders to track adoption intelligence, ensuring knowledge is captured and shared. 

• Assist in preparing materials, outlines, and updates for internal adoption reviews, leadership meetings, and cross-team updates.