Social & Digital Media Planning Manager

Own GYG's social media strategy and digital media performance end-to-end.

GYG builds all its content and social capability in-house. The Social & Digital Media Planning Manager owns the social calendar, the paid social strategy, and the digital media buying that drives platform growth and commercial results. You're a deep expert in social and digital media who can move between strategy, execution, and data without missing a beat.

What You'll Do

• Develop GYG's social media strategy across Australia and all relevant overseas markets
• Own the GYG social calendar across all social platforms, ensuring alignment with strategy and best practice
• Manage daily posting and social media management across multiple social platforms
• Manage spend for always-on social media support and proactively recommend paid optimisations
• Lead GYG's relationship directly with publishers and social media companies within your remit
• Lead the strategy and implementation of advertising with Google and other digital platforms managed in-house
• Track and analyse social media performance, providing weekly and monthly reporting to the Leadership Team
• Monitor emerging social trends, cultural moments, and platform innovations and translate insights into recommendations

What You'll Bring

• 4–5+ years' experience in a digital marketing role
• A track record of developing highly successful social media content and campaigns
• Experience and working relationships with social media platforms including Meta, TikTok, and LinkedIn
• Strong understanding of brand and ability to create engaging digital copy
• Proven capability to create content and ideas that generate engagement
• Strong data literacy with experience using data to report on performance and make recommendations
• High level of interpersonal skills with the ability to manage both internal and external stakeholder relationships

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real influence in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.