Sr. Director, Commercial Enablement & Strategy
Job Overview
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.
Job Description/Role Summary
The Sr. Director, Commercial Enablement & Strategy will partner closely with the Vice President (Commercial Strategy & Market Development), Regional Business Managers (RBMs), and Territory Account Managers (TAMs) to accelerate adoption of Heartflow’s technology ecosystem, with a primary focus on Plaque Analysis, FFRct and future innovations. This role will lead the design, development, and implementation of market strategies, tools, and processes that drive consistent execution, efficiency, and measurable growth, while selectively engaging in the field to support RBMs and TAMs directly.
This individual will serve as a critical bridge between field leadership and corporate functions — including Marketing, Sales Training, Medical Education, and Revenue Operations — ensuring commercial strategy is effectively translated into scalable execution.
Key Responsibilities
Market Strategy & Segmentation
- Work closely with the SVP U.S. Sales and the VP Market Strategy and Account Development to develop and execute go-to-market strategy to change the standard of care for CAD.
- Define and refine market segmentation and messaging strategies to drive physician adoption and demand.
- Partner with RBMs and TAMs to translate market insights into actionable execution plans.
Tools, Playbooks & Resources
- Lead development of commercial playbooks, tools, and resources that standardize and accelerate adoption.
- Partner with Medical Education to create programs and resources that enhance physician engagement and streamline education pathways.
Field-Facing Leadership
- Partner with VP of Market Strategy and Account Development to attract, hire, develop and performance manage the RBM and TAM team.
- Partner with RBMs to coach and support TAMs in select markets, reinforcing best practices and adoption of commercial tools.
- Conduct targeted field visits to validate strategies, gather real-time feedback, and refine enablement resources.
- Foster “One Team” collaboration between RVPs, RBMs, and TAMs to ensure aligned execution.
Cross-Functional Partnerships
- Partner closely with Marketing on messaging and content development.
- Collaborate with Sales Training to integrate tools, playbooks, and best practices into training and onboarding programs.
- Work with Medical Education to optimize physician engagement and develop impactful educational resources.
- Partner with Revenue Operations on KPI development, analytics, and growth strategy.
- Ensure seamless alignment with Commercial Operations and other key functions to enable scalable execution.
Sales Enablement & Operations
- Drive CRM evolution to improve simplicity, usability, efficiency, and performance visibility for field teams.
- Ensure enablement tools and analytics directly support TAM execution and account growth.
Continuous Improvement & Market Intelligence
- Stay informed on market trends, competitive activity, and customer insights to continuously refine commercial strategy.
- Proactively capture and integrate field feedback into tools, processes, and messaging.
Key Success Measures & Prior Experience Required
- Effective market segmentation and messaging driving Plaque Analysis adoption.
- Field utilization of playbooks, tools, and CRM improvements.
- KPI alignment and execution across RBMs/TAMs.
- Demonstrated impact of field-facing engagement.
- Scalable collaboration with Marketing, Sales Training, Medical Education, and Revenue Operations leading to measurable commercial outcomes.
- Experience developing go-to-market strategies.
- Expert with market segmentation and messaging strategies to drive physician adoption and demand.
- Proven track record of lead development resources including playbooks, tools and resources that standardize and accelerate adoption.
- Leadership & coaching experience
- Engage with Sales Operations on KPI development, analytics, and growth strategy.
- Ensure seamless alignment with Commercial Operations and other key functions to enable scalable execution.
Educational Requirements; Work Experience:
- Bachelor’s Degree in business, marketing, or a related field (Master’s degree
- preferred).
- Minimum 10 years of experience in leading commercial teams
- Formal cross-functional experience in marketing, sales training, and enablement
- Have led or been responsible for downstream product launches with commercial customer facing teams
- Experience in developing organizational go to market strategic plans
- AI in healthcare or innovative diagnostic solutions is preferred.
Special Working Conditions: Travel 70% required