Social Media Senior Manager
Job Overview
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.
Heartflow is seeking an experienced, strategic, and results-driven Senior Social Media Manager to lead our social media presence and drive meaningful engagement across all platforms. This role is critical for amplifying our brand voice, engaging key opinion leaders (KOLs), and navigating the complexities of highly regulated B2B and direct-to-patient landscapes. You will be the key driver of our social strategy, execution, and performance.
Job Responsibilities:
Strategy & Engagement
- KOL & Influencer Programs: Design, execute, and manage a robust Key Opinion Leader (KOL) and influencer program tailored to drive credibility, awareness, and advocacy.
- Cross-Functional Collaboration: Partner closely with Marketing, Product, Clinical, Regulatory, and Sales teams to identify high-impact social engagement opportunities and align social content with broader business objectives and campaigns.
- Brand Growth & Interaction: Actively manage all social interactions and community responses to foster a positive brand image, grow our follower base, and drive high-quality engagement.
- Employee Advocacy: Implement, manage, and promote an employee advocacy program across the organization to leverage internal expertise and amplify company messaging on social media.
Content & Operations
- Agency Management: Serve as the primary point of contact for external social media agencies, managing all deliverables, budgets, and maximizing the value of these relationships.
- Content Calendar Ownership: Manage agency and cross-functional relationships to compile the comprehensive social media content calendar, ensuring content is timely, relevant, compliant, and optimized for each platform.
- Compliance: Ensure all social content and engagement strategies strictly adhere to regulatory guidelines and compliance.
- Growth: Maintain knowledge of relevant social media channels, tools and best practices, recommending and overseeing implementation of new technology when appropriate.
Analysis & Reporting
- KPI Ownership: Define, track, and manage all critical social media Key Performance Indicators (KPIs), including Share of Voice (SOV), engagement rates, click-through rates, follower growth, sentiment, and conversion metrics.
- Performance Reporting: Conduct regular analysis of social performance by Heartflow and competitors, translating data into actionable insights and strategic recommendations for executive stakeholders.
Educational Requirements & Work Experience:
- 12+ years of progressive experience in social media marketing, preferably in a senior or lead role.
- Bachelor’s degree in related field, Masters preferred
- Proven experience working in highly regulated B2B environments (e.g., medical device, pharma, finance) where compliance and legal review are integral to content creation.
- Direct experience developing and executing Direct-to-Consumer (DTC) and Direct-to-Patient (DTP) social campaigns.
- Demonstrated ability to thrive and contribute strategically within a high-growth industry or company setting.
- Exceptional written and verbal communication skills with excellent attention to detail.
- Strategic thinker with the ability to translate business goals into effective communication strategies and compelling content.
Preferred Experience
- Experience in Lifesciences, MedTech, or Healthcare is preferred.
- Familiarity with marketing automation, CRM, social listening, and monitoring tools (e.g., HubSpot, Salesforce, Brandwatch etc.).
- Experience launching and managing social media programs for new product and platform launches, updates and data releases.
- Experience working with video and motion graphics is a plus.
A reasonable estimate of the yearly base compensation range is $180,000 - 220,000, cash bonus, and equity. #LI-Hybrid; #LI-KS1