Marketing Operations Manager (HubSpot)

Anticipated Contract End Date/Length: Perm Position
Work Set Up: Hybrid (Open to Hyderabad, Bangalore, Pune)

Our client in the global Digital Services industry is looking for a Marketing Operations (MarOps) Manager to oversee all aspects of the HubSpot automation platform. This role supports efficiencies across all marketing activities, primarily ensuring the upkeep of workflows into the CRM, campaign execution, data accuracy, and integrity. The role also serves as the first point of contact for all HubSpot queries, supporting lead management, reporting on performance, and future upgrades of the MarOps service.

What you will do: 

• Manage and optimise all elements of HubSpot serving the requirements of the various Marketing members.
• Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement.
• Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution.
• Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics.
• Develop and implement lead scoring models for effective prioritization and handoff to sales.
• Track and analyse funnel performance, identifying bottlenecks and opportunities for operational improvements.
• Create dashboards and reports for different management levels, providing actionable insights on key KPIs such as CAC, conversion rates, lead volume, and campaign ROI.
• Stay updated on best practices and new HubSpot features, training team members and fostering adoption.
• Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards.
• Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives.
• Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilisation.