Digital Marketing Manager

Anticipated Contract End Date/Length: 6 months contract
Work Setup: Hybrid (office and virtual environment)

Our client in the Professional Services industry is looking for a Digital Marketing Manager to support the development, coordination, implementation, and ongoing management of digital marketing initiatives, digital channels, and social media platforms. This role is responsible for planning and executing integrated digital marketing campaigns, enhancing the organization's digital presence, optimizing user experience across digital channels, and leveraging analytics to improve campaign performance, engagement, and business outcomes.

Responsibilities:

• Plan, develop, and execute integrated digital marketing campaigns from concept through implementation.
• Design, deliver, and optimize digital marketing initiatives across email, web, display advertising, and social media platforms.
• Build, manage, and maintain the organization's organic and paid social media presence.
• Collaborate with business development and marketing teams to develop and implement high-impact digital marketing campaigns.
• Manage digital marketing activities across owned, earned, and paid media channels.
• Develop, update, and maintain website content to deliver an engaging user experience and showcase the organization's services.
• Oversee social media campaign planning and align content with the communications calendar.
• Monitor, analyze, and report on digital marketing performance, including campaign effectiveness, ROI, and key performance indicators.
• Translate qualitative and quantitative data into actionable insights and strategic recommendations.
• Identify digital trends, audience behaviors, and optimization opportunities to improve campaign performance and marketing spend.
• Evaluate end-to-end client experiences across multiple digital channels and touchpoints.
• Brief, manage, and collaborate with internal teams, external agencies, and vendor partners to ensure successful campaign execution.
• Evaluate emerging digital technologies and recommend innovative solutions that enhance marketing effectiveness.
• Deliver internal training and guidance to enable employees to effectively leverage social media platforms.
• Maintain high standards for digital content quality, brand consistency, and user engagement.
• Continuously improve digital marketing strategies, processes, and performance through data-driven decision-making.