Brand Manager BE/FR/LU

About the role

As our Brand Manager for Belgium, France & Luxembourg, you will help strengthen our brand presence and drive growth across these markets.

In this role, you will develop and execute local marketing plans from A to Z, translating strategy into impactful campaigns, activations and product launches. Based in Belgium, you combine strategic thinking with hands-on execution and enjoy taking ownership in a fast-moving international environment where your work has visible impact.

You will report to the Country Cluster Manager Belgium LU & FR and play a key role in aligning stakeholders, driving execution and turning ideas into results. The team culture is open, pragmatic and collaborative, with plenty of room to bring forward new ideas and take initiative.

At HG, everything we do is guided by our three core values: Aim High, Be Brave, Be Connected. 

What you will do 

In this role you will: 

• Developing and executing annual marketing plans for Belgium, France and Luxembourg 

• Managing local marketing campaigns, activations and product launches 

• Working with external creative, media and marketing agencies 

• Identifying market opportunities through data, insights and consumer trends 

• Monitoring campaign performance and translating insights into improvements 

• Supporting portfolio development and innovation projects 

• Coordinating packaging updates, product launches and local activation plans 

• Managing marketing budgets and ensuring effective investments 

• Creating strong collaboration between local market needs and international brand objectives