Public Affairs Manager

WHAT YOU’LL DO 

As Public Affairs Manager Vietnam, you will lead the public affairs agenda by developing and executing strategies that align with H&M Group’s business goals and global public affairs approach. You will represent the company in government relations and external platforms, translating global priorities into locally relevant actions. 

• You will foster meaningful relationships between our organization and external stakeholders in relation to the H&M Group’s business agenda and sustainability ambition, with the purpose of illustrating the need for legislation changes or supporting policy to support our business goals. 

• You will be responsible for setting the local Public Affairs strategy, which includes: 

• Monitor developments in Government positions, legislations and policies to assess risks and opportunities and develop company responses through appropriate internal stakeholders' engagement 

• Identify goal and desired outcome in Government relations that support business goals at the local level both for the supply chain and retail operations 

• Engage with external stakeholders, with specific reference to Government authorities and international organisations on ground to advance policy reforms that are in line with business and industry needs 

• Proactively advocate for regulatory changes in areas where there are existing company policies, with specific focus on business, trade and sustainability areas 

• Assess and plan influencing opportunities  

• Be a spokesperson for H&M Group 

• Your key focus will be to improve the legal frameworks for enabling our business goals, by engaging and involving external stakeholders and Government bodies, also strengthening the perception of our work.  Aligned with business and sustainability strategies and goals, you are responsible for driving local engagements within all the relevant stakeholders. This includes the implementation of processes and procedures to mitigate potential risks that may hinder business and sustainability strategies and goals. 

• You need to provide regular updates to internal stakeholders, with local opportunities and challenges regarding policies and industry developments. 

• You maintain direct partnership and effective cooperation with Country Manager in your region, both Retail and Production 

WHO YOU’LL WORK WITH 

You’ll work closely with Retail, Production and global central functions, engaging with cross-functional teams across multiple geographies, and representing H&M Group externally with key stakeholders.