Digital Marketing & Content Specialist

We are looking for a Digital Marketing & Content Specialist who can think, write, and deliver high‑quality digital content that drives real engagement and qualified leads.

This is a hands-on role where you will take campaign direction and turn it into clear, practical, farmer‑relevant content then manage how it performs across digital channels. You will get to own the quality, clarity, and results of what goes out.  If you enjoy turning complex products and systems into messaging that makes sense to “real people”, come talk with us!

Campaign & content creation

• Develop digital and social campaigns from brief to execution
• Write clear, practical copy - headlines, body copy, lead forms into farmer-relevant messaging
• Create content grounded in real on‑farm situations (not generic marketing jargon)

Social media execution

• Plan and schedule content across key markets
• Build static posts, carousels, reels, and stories aligned to campaign intent
• Deliver a mix of paid and organic content
• Identify day‑to‑day content opportunities beyond campaign cycles
• Monitor performance and adjust content accordingly

Lead generation

• Create campaigns designed to generate qualified enquiries
• Structure messaging and lead forms to filter the right audience
• Work with internal teams to ensure leads are relevant and usable

Content creation (hands-on)

• Capture photos and produce basic video content for digital channels
• Film and edit simple, effective video suited to social platforms
• Identify content that can be reused across campaigns and channels
• Write articles for trade publications and external communications
• Conduct interviews and turn them into strong testimonials and case studies
• Create organic (non‑paid) content opportunities for social channels