DIRECTOR- PRODUCT MARKETING

JOB SUMMARY

We are seeking a dynamic and experienced Product Marketing Manager to drive Husk’s Product. This role requires a versatile individual with 8-10 years of hands-on experience in cross-functional product and marketing roles, along with the ability to lead and mentor a team.

Key Responsibilities Include:
• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
• Analyze data to identify key insights and opportunities for product positioning and differentiation Ultimately owning fine-tuning of product-market fit
• Develop clear and compelling product positioning and messaging that resonates with target audiences.
• Create and maintain buyer personas from customer segmentation to guide marketing efforts.
• Develop and execute go-to-market plans for new product launches and feature releases.
• Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches.
• Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.
• Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics.
• Create high-quality marketing content, including product brochures, presentations, case studies, and white papers.
• Plan and execute marketing campaigns across various channels, including, social media, and digital advertising.
• Develop sales tools and training materials to support the sales team in effectively communicating product value.
• Conduct training sessions and provide ongoing support to the sales team
• Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience.
• Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making.