Director, Product Marketing

JOB SUMMARY

This is an exciting opportunity for a driven and innovative Product Marketing Manager to make a significant impact and contribute to the growth of our company. If you are passionate about product marketing and possess the required skills and qualifications, we invite you to apply and join our dynamic team.

Key Responsibilities Include:

Market Research and Analysis:

• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.

• Analyze data to identify key insights and opportunities for product positioning and differentiation - Ultimately owning fine-tuning of product-market fit

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that resonates with target audiences.

• Create and maintain buyer personas from customer segmentation to guide marketing efforts.

Go-to-Market Strategy:

• Develop and execute go-to-market plans for new product launches and feature releases.

• Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches.

Digital Product & App Ownership:

• Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.

• Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics.

Content Creation and Campaigns:

• Create high-quality marketing content, including product brochures, presentations, case studies, and white papers.

• Plan and execute marketing campaigns across various channels, including, social media, and digital advertising.

Sales Enablement:

• Develop sales tools and training materials to support the sales team in effectively communicating product value.

• Conduct training sessions and provide ongoing support to the sales team.

Management Analytics & Reporting:

• Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience.

• Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making.