Director, Sales

Job Summary:

We are seeking a seasoned professional to drive Husk Power’s sales in a leadership position responsible for
strategy, growth, cluster-level portfolio management, and enhancing customer value. This role also encompasses organizational development.

Strategic Sales Leadership & Performance Management

• Sales Process & Pipeline Management: Design and implement a dynamic sales process to maximize new customer acquisition, dormant customer revival, and pipeline conversion, adapting strategies based on market conditions.

• Forecasting & Key Account Management: Lead accurate forecasting, territory-level sales planning, and key account management to ensure disciplined execution against revenue targets.

• Performance Monitoring & KPIs: Establish dashboards, KPIs, and reporting systems to track revenue, agent productivity, and pipeline health across all clusters.

Market Strategy & Business Development

• Customer & Market Opportunity Identification: Systematically analyze existing and potential markets to identify high-value customer segments and untapped revenue opportunities. Use quantitative and qualitative insights to prioritize target segments.

• Market Entry & Expansion Strategy: Design and execute cluster-level market entry and expansion plans, balancing short-term revenue objectives with long-term pipeline development. Evaluate risk, competition, and resource requirements to ensure scalable growth.

• Community Market Intelligence Packs: Develop actionable intelligence packs for each target market/community, including customer sizing, purchasing behavior, pricing sensitivity, and competitor activity. Ensure insights directly inform product positioning, pricing, and promotional strategies.

• Scalable Promotional Tools & Processes: Establish and standardize promotional frameworks, marketing toolkits, and communication processes that can be deployed efficiently across multiple clusters and regions, enabling consistent brand messaging and customer engagement.

Commercial & Portfolio Management

• Sales P&L Ownership: Manage the sales P&L across the HMG portfolio, ensuring topline growth while maintaining cost efficiency and profitability.

• Revenue per Sales Agent: Drive revenue per agent through optimized incentives, territory management, and performance monitoring.

• Market Research & Competitive Analysis: Conduct ongoing market and competitor research across potential locations to inform strategy, budgeting, and resource allocation.

Cross-Functional Alignment & Stakeholder Management

• Internal Collaboration: Work closely with Heads of Operations, Finance, Product, and other business units to interpret performance trends, identify synergies, and enable cross-functional growth.

• External Stakeholder Engagement: Build and maintain strategic relationships with regulators, community leaders, corporate clients, and industry partners to facilitate market access and support revenue objectives.

Team Development & Thought Leadership

• Sales Team Leadership: Build, mentor, and retain a high-performing sales organization, fostering a culture of accountability, collaboration, and continuous improvement.

• Thought Leadership & Visibility: Represent Husk in industry forums, conferences, and public engagements, establishing the company as a leading authority in the minigrid sector.