Marketing / PR / Events (China Market Focus)
Job Overview
We are hiring on behalf of a leading global digital asset exchange that is expanding its brand presence and community engagement across Asia. The team is seeking a creative and proactive Marketing / PR / Events Specialist with strong regional market understanding and experience managing digital campaigns across key social platforms.
Responsibilities :
- Develop and execute integrated marketing, PR, and event strategies to drive brand awareness and community growth across the region.
- Plan and manage online and offline events, including community activations, partnerships, and conferences.
- Build and maintain relationships with regional media, KOLs, and community partners to enhance brand visibility.
- Localize and adapt marketing content and campaigns for regional audiences, ensuring alignment with global messaging.
- Oversee social media growth and engagement across WeChat, Weibo, Xiaohongshu, Bilibili, and other relevant platforms.
- Track performance metrics, analyze campaign outcomes, and provide insights to optimize future initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related discipline.
- 3+ years of experience in marketing, PR, or event management, ideally within crypto, fintech, or tech industries.
- Strong familiarity with regional digital ecosystems and social media platforms (e.g., WeChat, Weibo, Xiaohongshu, Bilibili).
- Creative, detail-oriented, and able to thrive in a fast-paced, cross-functional environment.
Why Join
- Work with a high-growth global brand at the forefront of the digital asset industry.
- Collaborate with a diverse, international marketing team on impactful regional campaigns.
- Opportunity to shape the brand’s presence and narrative across key growth markets in Asia.