B2B Marketing & Sales Enablement Manager (Zendit)
MarketingJob Overview
Zendit is IDT’s B2B digital payments API platform — enabling mobile top-ups, eSIMs, digital gift cards, and payment services for developers and enterprises worldwide. The product is live, the customer base is growing, and we are now investing in the marketing engine that turns pipeline into revenue.
We are looking for a hands-on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close. You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events.
This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams.
Zendit is IDT’s B2B digital payments API platform — enabling mobile top-ups, eSIMs, digital gift cards, and payment services for developers and enterprises worldwide. The product is live, the customer base is growing, and we are now investing in the marketing engine that turns pipeline into revenue.
We are looking for a hands-on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close. You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events.
This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams.
Responsibilities:
1. Demand Generation, Lead Management & Nurturing Own traffic acquisition across direct, organic (SEO/content), paid B2B (LinkedIn, Google), and emerging AI search (GEO) channels.
- Define ICPs (Ideal Customer Profile) and build targeting strategies that reach fintech developers, enterprise buyers, and channel partners.
- Manage the full inbound funnel: landing pages, forms, lead routing, and MQL/SQL handoff SLAs with Sales.
- Design and maintain lead scoring models (behavioral + demographic) in HubSpot so MQL qualification is objective and consistent.
- Build nurture sequences for leads, MQLs, and SQLs; segment lists by buyer stage and persona for tailored content journeys.
- Keep the CRM clean and accurate: contact hygiene, pipeline data, and performance dashboards for the sales team.
- Track and report CAC, MQL volume, conversion rates, and pipeline contribution weekly.
2. Sales Enablement Content:
- Create and maintain high-quality sales collateral: pitch decks, one-pagers, product sheets, flyers, brochures, battle cards, and objection-handling guides.
- Own and maintain the website content in sync with the product roadmap and current offerings — ensuring pricing pages, product descriptions, and feature highlights are always accurate and up to date.
- Plan and execute product and feature launch campaigns: coordinate with Product on release timelines, develop messaging, and deliver assets across web, email, and sales channels to drive awareness and adoption.
3. Website, Digital Presence & Brand Awareness:
- Own zendit.io: content updates, SEO and GEO optimization, CRO improvements, and developer-facing documentation pages.
- Monitor site health, analytics (Google Analytics / Search Console), and user behavior; translate findings into roadmap priorities.
- Build brand recognition in the B2B digital payments and developer API space through thought leadership: blog posts, whitepapers, LinkedIn articles, and press outreach.
- Maintain Zendit’s presence on LinkedIn, developer communities, and industry directories; ensure brand consistency across all channels per brand guidelines.
4. Trade Events & Field Marketing:
- Plan, coordinate, and execute Zendit’s presence at trade events throughout the year (Money 20/20, Fintech Summit, MWC, etc.).
- Handle end-to-end logistics: booth, materials, speaking slots, attendee targeting, and post-event lead follow-up.
- Produce pre-event and post-event briefs to maximize sales team effectiveness at each event.
Requirements:
Experience & Knowledge:
5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product.
Demonstrated experience running demand-generation campaigns with measurable ROI.
Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion.
Experience marketing to technical or developer audiences is a strong plus.
English proficiency - C1.
Tools & Platforms:
CRM / Marketing Automation: HubSpot (preferred) or equivalent (Marketo, Pardot, ActiveCampaign). Comfortable building workflows, sequences, and dashboards.
Paid & Organic: LinkedIn Campaign Manager and/or Google Ads for B2B; working knowledge of SEO and GEO (Generative Engine Optimization) principles to maintain visibility in AI-generated search results.
Productivity: Proficient in Excel/Google Sheets (pivot tables, VLOOKUP, basic formulas) and PowerPoint/Google Slides for polished deliverables.
Design basics:
Canva or Adobe Express for on-brand sales materials without a designer dependency.
Skills:
Exceptional written and verbal communication — concise, compelling copy across email, web, and collateral.
Strong project management: ability to juggle multiple campaigns and deadlines with clear deliverables and accountability.
Effective cross-functional collaborator — fluent working with Sales, Product, and Engineering teams.
Data-driven mindset: comfortable setting KPIs, tracking actuals, and reporting up to leadership.
We offer you:
- Remote b2b or on-site employment (Belarus-Moldova) work opportunity!
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
- More perks for the Minsk and Chisinau office employees.
Zendit is the developer-first B2B payments API from IDT Corporation — enabling seamless mobile top-ups, eSIMs, digital gift cards, and payment services in 150+ markets. Built on IDT’s 30+ years of global payments infrastructure, Zendit gives businesses and developers a single integration to deliver digital value worldwide.
IDT Corporation (NYSE: IDT) employs over 1,800 people across 20+ countries with revenues exceeding $1.5 billion. Our flagship brand Boss Revolution, net2phone, National Retail Solutions, and IDT Express all support IDT’s mission of enabling people to keep in touch and share resources across the globe.