Assistant Manager, Marketing Communication (Events and Partnership) at MyTOWN Shopping Centre

Responsible

• Integrated Campaign Planning: Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall
• Brand Governance: Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning, ensuring a consistent narrative across all platforms, channels, and customer touchpoints
• Strategic and Crisis Communications: Manages crisis communication messaging and approvals, assisting Marketing Manager on press and media relations, content publishers and influencer outreach
• Events and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations
• Reporting and Performance Analytics: Monitors campaign performance and tracking while ensuring data integrity, delivering accurate and actionable reports that support business decisions
• Tenant and Partner Management: Drives tenant participation for thematic campaigns, builds strategic partnership opportunities and community collaboration initiatives with corporations, government-related bodies and non-profit associations to strengthen brand sentiments
• Budget Management: Ensures efficient budget utilisation, ROI tracking and cost control for respective division
• Cross-functional Collaboration within the wider Marketing team and with other departments to ensure campaign operational efficiency
• Leadership and Team Management: Guides and mentors a division of marketing generalists and graphic designers, ensuring workflow optimisation while providing assistance to the Marketing Manager

Accountable

• Marketing Communications KPIs: Accountable for footfall growth, tenant value and campaign ROI
• Tenant Communication: Ensure tenants are up to date with latest information on marketing campaigns and activities
• Shopper and Customer Experience: Ensure effective execution of shopper engagement activities and experiential campaign

Contribute

• Market Intelligence: Monitor market trends, competitors, customer insights, and campaign performance; translate insights into strategy, action plans, and optimisation
• Best Practices: Share marketing best practices, customer insights, and innovative working methods across the portfolio
• IKEA Partnership: Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning