Marketing Manager

Be a strong contributor to the country management team, lead the marketing team, develop local marketing strategies, and secure they are executed in the most effective and efficient way, in order to fulfil the purpose of the marketing function.

The IKEA country marketing team covers areas such as market intelligence, external communication (including catalogue), IKEA Family, web channel.

Identify and drive the positioning opportunities:

   • Brand position and competitive position
   • Life at home and home furnishing interest
Identify and drive the visitation opportunities

Engage the management team, stores, and colleagues in seeking new business opportunities through fact-based consumer/customer insights (i.e. business plan process).
Develop the marketing plan and lead its implementation by setting and achieving the positioning and visitation goals within existing business and financial frames
Be in charge of the overall marketing communication in order to touch the many people’s hearts and minds. This shall occur by securing:
   • Inspiration and creativity in all our marketing communication solutions
   • Alignment with the IKEA Concept and IKEA Brand guidelines
   • Efficient and effective use of media

Be in control of the marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments
Lead and manage the marketing team by: 
• Ensuring the necessary resources, processes and ways of working
• Managing and developing people (competence and succession)
Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA operations
Work on other tasks and projects as assigned that will contribute to the development of IKEA retail operations (i.e. global, country or local initiatives).