Account Manager – Residential & Construction

Purpose of the function

To make IKEA a relevant and trusted partner for business customers in Morocco by providing affordable, functional, sustainable and well-designed solutions that meet their business needs and create long-term value.

Purpose of the job

To drive profitable growth in the Residential & Construction business by building key customer relationships, developing and converting business opportunities, and connecting customer needs with relevant IKEA solutions that create value for both customers and IKEA.

Key assignments 

• Develop the Residential & Construction customer portfolio in line with the IKEA for Business strategy and priorities.
• Build and maintain long-term relationships with developers, construction companies, contractors, real estate stakeholders and other key decision-makers.
• Identify, qualify and develop new business opportunities and maintain a healthy sales pipeline.
• Understand customer needs, project specifications, business models, timelines and buying processes, and translate them into relevant IKEA opportunities.
• Lead customer opportunities from initial contact through needs assessment, solution development, proposals, negotiations and agreement.
• Collaborate with Interior Design Specialists, IKEA for Business Consultants, Tendering and relevant IKEA functions to develop and deliver relevant IKEA solutions.
• Grow existing accounts through repeat business, cross-selling and identification of additional project or customer needs.
• Manage the sales pipeline and follow up sales, conversion, profitability and agreed IKEA for Business KPIs.
• Build market knowledge by following construction and real estate trends, projects, competitors and emerging business opportunities.
• Share customer and market insights to improve the IKEA for Business offer, customer experience and ways of working.