Assistant Manager, International Marketing

The Assistant Manager of International Marketing is responsible for supporting the UK, Europe and the Middle East markets. With ILIA’s exciting global expansion plans to scale the business, the Assistant Manager, International Marketing will help to ensure launch plans and evergreen support are flawlessly executed across our International retailers, with a keen eye for detail and consistency.

Cross functional collaboration and strong communication skills will be key, as this individual partners closely with internal teams (Sales, Operations Creative, PR, Influencer, Social) to develop and execute locally relevant marketing campaigns as well as with International retail partners (Sephora, Space NK and Specialty Accounts).

This role is remote and open to candidates based in Greater London, England. This role will require periodic travel to retail locations and across the EU.

Retail Support

• Collaborate with the International Marketing Director to prioritize key business initiatives related to new product launches and core campaigns.

• Work with PR, Influencer, Sales, Social, Creative, and Operations teams to help execute 360 local marketing campaigns for new launches and evergreen focuses tailored to each market whilst driving brand consistency. 

• Maintain the day-to-day of the International marketing calendar to track all activations, ensuring that updates reflect the latest information 

• Oversee the asset requirements for retail partners: product pages, emails, site materials, in-store tools, digital campaigns, and social media content

• Manage the submission of creative requests and asset checklists for all retail needs across International retailer channels on time and to spec and oversee dissemination of assets and asset uploads to retailer platforms e.g. Gaia 

• Outline key creative requirements for international marketing campaigns and coordinate with the creative team for timely deliverables.

• Oversee retailer product registration, set-up forms and systems, ensuring retailers have the necessary information and resources for new launches. Collaborate with the appropriate cross functional teams (i.e: Sales, PD, Ops,  Copy)  to maintain accuracy and completeness.

• Oversee and coordinate all retailer and trade product requests by partnering with Operations to secure product samples and ensure timely delivery, while maintaining clear communication with retailers throughout the process.

• Partner with North America Retail Marketing counterpart to ensure we are working in lockstep to amplify across the globe with consistency. 

• Collaborate on all launch recap presentations for international marketing activations and share out with wider  teams.

• Continuously audit retailer product pages and optimize where necessary. 

• Manage product review programs (for both core and newness) partnering with both internal teams (operations, sales, marketing and creative) and external teams at third party review companies. 

• Support the International Marketing Director to build presentations for internal and external meetings (market overviews and recaps, business review meetings and misc. meetings) 

• Support the International Marketing Director in new process and toolkit rollouts as the brand expands globally 

• Identify new growth opportunities to partner with key retail partners on any pilot/test programs.

• Attend International retailer/vendor events as brand representative, sharing key insights and opportunities.

• Remain up to date on market trends, launches and events, attending stores regularly and build monthly competitor report sharing key findings with the wider teams. 

Field Support

• Act as the liaison between field teams and marketing, filtering requests and ensuring access to necessary launch tools.

• Assist in creating, sourcing, and distributing marketing, education, and sales tools for in-store activations, events and major retailer events like trade shows.

• Lead monthly touch base with key field team to capture ongoing 360 feedback and insights and recommend learnings to action. 

• Partner with the creative, education and sales team to build local event guidelines and ensure they are upheld.