Marketing Manager - Japan

This role is based in our Otemachi Financial City office.

Role Overview

The Marketing Manager will be responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget. The primary focus of the role will be supporting revenue growth goals by creating compelling content campaigns, engaging audience, as well as driving leads and event attendees.

Collaborating with the wider marketing team, sales, events, product, and research, the Marketing Manager will create and deliver the Japan marketing plan. Instrumental to your success will be identifying personas and growing the local audience database, as well steering the design and delivery of Japan based events.

Key Responsibilities

Campaign Development & Execution

• Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
• Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
• Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division.

Event Management

• Own the development and delivery of free and paid events in Japan, i.e. the Omdia Display Japan Forum.

Website & Content Management

• Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of localized copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.

Relationship Management

• Maintain internal relationships (SEM, SEO, design, vertical teams, web dev teams etc.) and external relationships with relevant vendors and partners.

Analytics & Performance Optimization

• Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
• Analyze and report trends over time and use these insights to build more effective campaigns.

Budget Management

• Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.