Marketing Manager

This role is based out of our 240 London, Blackfriars office

We are seeking a dynamic Marketing Manager to lead attendee marketing across the Seatrade Maritime events portfolio. You’ll combine strategic thinking, creativity, and digital expertise to deliver measurable results.

As part of a dedicated global show team focused exclusively on this portfolio, you’ll collaborate within a marketing matrix structure. You’ll have access to specialists in paid media, web, and SEO, alongside the support of a marketing operations manager.

The candidate should be both creative and analytics-led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective marketing strategies and successful implementation.

Key responsibilities:

Campaigns & Strategy

· Plan and deliver integrated, omni-channel campaigns (inc digital, content, email, social, PPC)

· Leverage AI-driven insights for customer segmentation, personalised messaging, and optimisation.

· Deliver measurable results through KPIs, ROI tracking, and continuous improvement.

Leadership & Innovation

· Manage and develop the Marketing Executive (plus dotted line with Senior Marketing Executive)

· Champion innovation, AI skills, and automation.

· Foster creativity, innovation, and continuous learning in the team.

Stakeholder Management

· Ensure campaign alignment with the Commercial Marketing Manager

· Collaborate with internal teams and external partners to amplify reach.

· Support exhibitor marketing and sponsorship activations

Digital & Social Media

· Manage websites, ensuring content is accurate, optimised, and mobile-first.

· Lead social media strategy across all channels

· Track performance using analytics and AI tools, reporting against KPIs.

Content & Communications

· Create impactful copy and content for all audiences.

· Proof and oversee production of marketing collateral