Paid Digital Marketing Executive

This role is based in our 240 Blackfriars office

We are seeking a talented Paid Digital Marketing Executive to join our dynamic team, supporting the Seatrade Cruise, Decorex, and kbb brands within Informa Markets. This role offers an exciting opportunity to drive paid digital marketing campaigns across a number of first-in-class, industry-leading events

Reporting to the Group Digital Marketing Manager, the Paid Marketing Executive will be responsible for managing the end-to-end process of all paid digital marketing activity across campaigns that drive lead generation, brand awareness, and revenue growth across these specialist markets.

Key Responsibilities

Campaign Management

• Collaborate with the PPC agency to develop and execute comprehensive paid digital marketing strategies across (but not limited to) Google, Meta, LinkedIn, and other relevant platforms.
• Manage campaign budgets effectively to maximise ROI and achieve KPI targets, working closely with agency partners.
• Working closely with internal stakeholders including the Web Platform Lead, Brand Marketing lead, and Social and Community Executive to provide strategic direction for ad copy, creative assets, and landing page optimisation.
• Oversee A/B testing initiatives with the agency to continuously improve campaign performance.
• Monitor and analyse campaign performance, working with the agency to provide regular performance reports and insights

Brand Support

• Work closely with the Seatrade Cruise, Decorex, and kbb teams to understand their unique market needs and objectives.
• Develop targeted campaigns that resonate with each brand's specific audience segments.
• When required, support the Brand Marketing team with updating website copy and general optimisation.
• Support event promotion and exhibitor/visitor acquisition campaigns.
• Collaborate on integrated marketing campaigns that combine paid digital with other marketing channels.

Data & Analytics

• Utilise analytics tools to track campaign performance and identify optimization opportunities.
• Generate detailed reports on campaign effectiveness, lead quality, and conversion rates.
• Provide data-driven recommendations for budget allocation and strategy adjustments.
• Maintain accurate campaign tracking and attribution across all touchpoints.

Strategic Development

• Stay current with digital marketing trends and platform updates relevant to B2B markets.
• Research and recommend new paid channels and tactics to expand reach.
• Contribute to the development of audience personas and targeting strategies.
• Support the broader digital marketing team with insights and best practices.