Senior Social Media Executive

This role is based in our Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia.

About the role:

We are looking for a Senior Social Media Executive with strong B2B experience to join our regional marketing team. Based in Kuala Lumpur, this role will operate as part of our in-house agency, supporting multiple B2B brands and events across Asia Pacific.

This role combines hands-on social media execution, content marketing excellence, and data-driven campaign planning, with the opportunity to help define and scale social media best practices across the region for 180+ world class trade shows & conferences.

Key responsibilities:

Own B2B social media management (APAC): Plan, manage, and optimize always-on and campaign-based social programs across platforms such as LinkedIn, Meta, X, YouTube, and relevant local platforms where applicable.

Content marketing & storytelling: Develop strong content angles, write and adapt copy, and translate complex B2B topics into engaging content formats (posts, carousels, short-form video briefs, thought-leadership series, event launch campaigns, exhibitor/partner highlights).

Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness, demand generation, event acquisition, partner value), including targeting approach, content mix, timelines, and distribution strategy.

Performance and analytics: Track performance with clear KPIs (reach, engagement, CTR, follower growth, CPL/CPA where applicable), produce insights, and recommend optimizations based on data.

Test-and-learn / best practice building: Run experiments (creative, audience, messaging, cadence), document learnings, and turn hands-on results into repeatable playbooks and best practices for the broader team.

Stakeholder management: Work closely with regional marketing, brand/portfolio teams, content, design, marketing ops, and sales teams to gather inputs, align priorities, and deliver high-quality outputs on time.

Community and brand management: Support social listening and community management, ensuring timely, professional responses and consistent brand voice across markets.

Agency-style delivery: Manage multiple briefs and timelines, maintain quality control, and bring structure to workflows (briefing, approvals, reporting, retros).