(Sr.)Marketing Executive 營銷專員

Marketing Executive (Digital & Exhibition Marketing)
行銷專員（數位與展覽行銷）

This role is based in Dah Toong Liing Economic & Trade Plaza.

This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions.

Key Responsibilities:

Digital Marketing Execution

• Execute digital campaigns across Meta, LinkedIn, and Google Ads
• Manage and update website content (WordPress)
• Support SEO-driven content and landing page updates
• Assist in email marketing (EDM) setup and execution

Content & Creative Production

• Create marketing visuals using Adobe tools (Photoshop, Illustrator, InDesign)
• Support video editing and basic on-site shooting when needed
• Develop social media content (LinkedIn, Facebook, Instagram) aligned with campaign goals

Event & Campaign Support

• Support promotion of exhibitions, conferences, and workshops
• Assist in seminar/webinar execution (agenda updates, materials, coordination)
• Coordinate with internal teams and external partners for campaign delivery

Data & Performance Tracking

• Monitor campaign performance using GA4 and platform dashboards
• Support reporting and basic data analysis
• Identify areas for improvement in campaign execution

Operational Excellence

• Ensure accuracy and consistency across all marketing materials
• Manage timelines and deliverables across multiple projects
• Execute tasks with strong attention to detail and reliability

此職位以行銷執行為主，負責數位行銷與展覽推廣的日常操作，並與 Marketing Manager 密切合作，確保各項行銷專案順利落地。

工作內容

數位行銷執行

• 操作與優化 Meta、LinkedIn、Google 廣告投放
• 維護與更新官網內容（WordPress）
• 協助 SEO 內容與活動頁面更新
• 協助 EDM（電子報）規劃與發送

內容與視覺製作

• 使用 Adobe（Photoshop / Illustrator / InDesign）製作行銷素材
• 支援影片剪輯與基礎拍攝（活動或社群素材）
• 規劃與產出社群內容（LinkedIn / Facebook / Instagram）

展覽與活動行銷支援

• 協助展覽、論壇與研討會之推廣執行
• 支援線上／實體活動流程與內容更新
• 與內部團隊及外部合作夥伴協作

數據與成效追蹤

• 使用 GA4 與廣告後台追蹤成效
• 協助製作報表與基本數據分析
• 提出優化建議以提升行銷效益

執行與營運能力

• 確保所有行銷素材品質與一致性
• 管理多專案時程與交付
• 細心、穩定，具備高度執行力