Associate Product Marketing Manager - MP & Digital

Primary Function of Position
The Product Marketing Manager, da Vinci MP System, Vision, Software, Instrument &
Accessories (I&A), Digital solutions, this role responsible for Intuitive Surgical Sarl
Taiwan Branch marketing. This includes executing high-impact project plans to Taiwan
team to manage the brand and drive procedure growth by introducing da Vinci
technology.

Essential Job Duties
• Product launch planning and execution
• Product roadmap planning (mid to long term)
• Product positioning and feature/benefit messaging to internal/ external audiences
• Pricing management
• Product life cycle management (version, discontinuation, replacement)
• Develop product KOL/reference surgeon & program site
• Product claims evidence development with internal & external stakeholders
• Product promotion campaign
• Product tradeshow presence, demo and test-drive
• Sales/Surgeon product support, satisfaction and VOC monitoring
• Design and set up Intuitive digital business model
• Support to set up Taiwan digital infrastructure with internal stakeholders
• Build up local digital value messaging
• Develop Digital KOL/ reference surgeon & Program site
• Enable internal commercial team on digital knowledge and readiness
• Drive Digital solutions adoption and userbase