Clinical Marketing Manager

Primary Function of Position
• Business Title: Clinical Marketing Manager
• Department: Clinical Marketing
• Report to: Senior Group Manager, Clinical Marketing

Develop, implement & support of key Intuitive Surgical Japan (ISJ) marketing initiatives that grow the overall
market. Work with surgeons, hospitals, clinical customers and internal ISJ employees to further advance Robotic-
Assisted Surgery in Japan.

Essential Job Duties
 Develop a scalable marketing plan that outlines objectives, strategies, & tactics that expand the robotic surgery category for strategically defined and specific segments.
 Work with leading surgeons on emerging robotic procedures, surgical approaches, clinical messaging, & the marketing strategies that support these initiatives
 Work closely with Field Sales on identifying & developing marketing deliverables that support the sale of robotic systems and that grow the procedure base
 Act as a dynamic marketing team member working closely with other department members on visionary deliverables that support hospital & robotics programs
 Develop and deliver presentations to hospital customers, surgeons, & clinicians on the benefits & techniques of robotic surgery
 Assist in developing marketing tools that help customers to attract robotic candidate patients
 Assist in the coordination, planning & delivery of activities at all considered tradeshows & meetings
 Train others in up-and-coming techniques, surgical approaches, & marketing tools that support robotic surgery
 Work to expand and shape global Professional Education Programs
 Work with engineering & product development teams on identifying needed instrumentation for advancing robotic surgical procedures
 Forecast & track robotic surgery growth and trends in all identified markets
 Support and input for the ongoing Web & Internet marketing tools
 Work as a liaison between customers, HQ and Field Sales