Direct To Consumer Marketing Intern

As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies.

1. Media & Digital Campaigns

· Manage brand campaigns from briefing to launch, including content creation and publishing on social media.

· Develop communication assets for Direct-to-Consumer (DTC) channels.

· Monitor and implement promotional plans, analyzing their effectiveness.

2. Website & Content Management

· Monitor pages and follow up on features implementations

· Contribute to website improvement through regular analyses

3. Communication

· Develop and / or implement content on-site

· Be responsible for CRM alignments between brand, local and global

· Provide support in analyses, recommendations, and translations for webshop campaigns.

· Collaborate with the different agencies (communication & media) to deliver against plan.

4. Product Innovations & Commercial offer

· Support the launch of new coffee products and machines.

· Oversee daily monitoring and optimization of the Belgian L'OR online boutique.

· Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc …)

5. Analytics

· Provide bi-weekly reports of the website performance (google analytics etc …)

· Provide a monthly analysis of the website performance

· Promotions & Media performances

· Ad Hoc analysis