DTC Manager (Direct-to-Consumer & E-commerce) BeNeLux (Ad-Interim / Freelance)

Period: ASAP (latest July) until 29 January  2027
Workload: 3 days/week
Location: Brussels office (at least 2 days/week)
Contract type: Freelance / Consultancy

JDE Peet’s is currently looking for a Direct To Consumer Manager BeneLux to join us on a temporary base (ad-interim/freelance) starting now until end of January. This role is based in Brussels and is part of the Media & Digital Northern Europe team. As a DTC Manager, you will drive the growth and profitability of our owned e-commerce channels. You own the full digital commerce funnel - from portfolio strategy and traffic acquisition to conversion, retention, and consumer experience.

What you’ll do

• Own the e-commerce strategy & trading agenda: define portfolio, pricing, promotions, and activation calendar to deliver revenue and margin growth
• Drive online performance: optimize the full funnel (traffic → conversion → retention) using data, CRO, and experimentation
• Elevate consumer experience: ensure best-in-class journey across content, website, CRM, and post-purchase experience
• Lead digital execution: develop high-performing assets and optimize SEO, navigation, and digital shelf
• Maximize ROI: manage A&P investments, track performance (ROAS, CPA, CLV), and continuously improve efficiency
• Collaborate cross-functionally: work closely with Brand, Media, IT, E-commerce, and Operations to deliver seamless execution