Senior Director - Qualitative Insights, JioHostar
Full TimeJob Overview
About the Team:
The Insights team at JioHotstar is responsible for understanding audience behavior, preferences, and consumption patterns across the platform. The team focuses on generating high-quality, actionable insights through qualitative research and data interpretation, enabling informed decision-making across content, marketing, and product functions.
Working closely with cross-functional teams, the function plays a key role in bringing the voice of the consumer into business decisions, ensuring that audience perspectives are consistently reflected in how content is evaluated, positioned, and promoted.
About the Role:
This role will be responsible for leading qualitative audience insights to support decision-making across content, marketing, and product teams at JioHotstar.
In essence, this is an insights-first role focused on decoding audience behavior and translating it into clear, actionable inputs for the business. It has three key dimensions:
(i) an insights leader capable of deeply understanding audience motivations, preferences, and consumption patterns,
(ii) a translator of insights who can convert research findings into practical, business-relevant recommendations,
(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.
About the Team:
The Insights team at JioHotstar is responsible for understanding audience behavior, preferences, and consumption patterns across the platform. The team focuses on generating high-quality, actionable insights through qualitative research and data interpretation, enabling informed decision-making across content, marketing, and product functions.
Working closely with cross-functional teams, the function plays a key role in bringing the voice of the consumer into business decisions, ensuring that audience perspectives are consistently reflected in how content is evaluated, positioned, and promoted.
About the Role:
This role will be responsible for leading qualitative audience insights to support decision-making across content, marketing, and product teams at JioHotstar.
In essence, this is an insights-first role focused on decoding audience behavior and translating it into clear, actionable inputs for the business. It has three key dimensions:
(i) an insights leader capable of deeply understanding audience motivations, preferences, and consumption patterns,
(ii) a translator of insights who can convert research findings into practical, business-relevant recommendations,
(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.
Key Responsibilities
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Conduct and interpret audience research to identify key viewer segments, preferences, and behaviors, supporting overall content strategy and programming decisions.
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Analyze trends across the content lifecycle, including ideation, production, creative elements, and marketing, to determine the potential for content acquisition, audience engagement, and long-term performance.
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Develop and deliver insightful reports for various teams—such as product, content, and marketing—using data to drive strategic, data-backed decisions on content creation and promotion.
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Create predictive models to forecast future user behavior and engagement patterns, helping optimize investment in content and fine-tune release strategies.
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Collaborate with marketing, content, and product teams to align on key insights that influence promotional efforts, content prioritization, and user retention.
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Stay ahead of industry trends and audience shifts, leveraging market data to continuously refine content insights and strategies for future releases.
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Identify growth opportunities through data analysis, presenting recommendations to leadership on potential content investments and audience development initiatives.
Qualifications
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12+ years of experience in content analytics, audience research, or related roles, preferably within the media, entertainment, or streaming industries.
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Proven expertise in analyzing audience behavior and providing actionable insights to drive content strategy, investment, and acquisition decisions.
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Experience with predictive modeling, user behavior forecasting, and content lifecycle analysis.
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Strong proficiency with analytics tools such as Google Analytics, SQL, Python, R, or other data platforms.
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Excellent communication skills, with the ability to translate complex data into clear, concise insights for cross-functional teams and leadership.
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Experience managing and mentoring data teams, with a focus on fostering innovation and analytical rigor.
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Ability to thrive in a fast-paced, data-rich environment, balancing long-term strategic goals with immediate analytical needs.
Preferred Skills
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Experience working within streaming platforms or OTT content ecosystems.
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Strong understanding of consumer behavior trends in media consumption and content engagement.
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Familiarity with data visualization tools (e.g., Tableau, Power BI) to present findings clearly and effectively.
Education
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Bachelor/Post Graduate degree
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Advanced degrees in a relevant field are preferred.