Manager - JDDD Sales
Full TimeJob Overview
Job Purpose: -
- Lead digital ad monetization strategy and revenue growth for JDDD for marquee tentpole events on JioHotstar for South market
- Drive end-to-end sponsorship and performance media sales across brand and performance-led campaigns.
- Deliver high-impact brand partnerships and innovative coupon-led solutions through Jeeto Dhan Dhana Dhan platform
- Align monetization efforts with platform content strategy to maximize advertiser value and viewer engagement.
- Champion client-centric, data-driven ad solutions that scale across live sports events.
- Coordinate with JioCoupons platform for performance management and campaign fulfiment for coupon clients on JDDD.
Job Purpose: -
- Lead digital ad monetization strategy and revenue growth for JDDD for marquee tentpole events on JioHotstar for South market
- Drive end-to-end sponsorship and performance media sales across brand and performance-led campaigns.
- Deliver high-impact brand partnerships and innovative coupon-led solutions through Jeeto Dhan Dhana Dhan platform
- Align monetization efforts with platform content strategy to maximize advertiser value and viewer engagement.
- Champion client-centric, data-driven ad solutions that scale across live sports events.
- Coordinate with JioCoupons platform for performance management and campaign fulfiment for coupon clients on JDDD.
Key Accountabilities:
- Drive revenue generation on JDDD across digital inventory via direct brand sales, agency partnerships, and sponsorship deals.
- Close end-to-end sponsorships for marquee cricketing events.
- Lead strategic monetization of Jeeto Dhan Dhana Dhan through sponsorships and coupon-driven campaigns.
- Collaborate cross-functionally with product, and marketing teams to create high-impact advertiser solutions.
- Manage client relationships and pitch innovative, data-backed media plans tailored to campaign objectives.
- Monitor campaign delivery, ensure performance KPIs are met, and oversee post-campaign reporting and optimizations.
- Identify new monetization opportunities, market trends, and platform innovations to stay ahead of competition.
Key Performance Indicators:
- Revenue Achievement vs Target (%): Annual revenue vs assigned targets across Branding Sponsorships and Coupon campaigns.
- Sponsorship Closures: Number and value of sponsorship deals closed (e.g., title sponsorships).
- Client Retention Rate (%): Repeat business from top advertisers across events.
- Market Coverage to create more awareness about JDDD as a platform for advertising
- Average Deal Size: Growth in average deal value across brand and performance segments.
- Sales Conversion Rate: Proposal-to-conversion ratio across direct and agency-driven deals.
- Inventory Utilization (%): Effective monetization of ad inventory across live events .
- New Business Development: Number of new advertisers onboarded, especially in non-traditional or emerging sectors.
Qualifications & Experience
- MBA in Marketing
- 8+ Years of Experience
Skills & Competencies
- Digital and TV Ad Sales.
- Client / Agency relationship Management
- Integrated Campaign Planning
- Cross Function Collaboration
- Market and Competition Intelligence
- People skills
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.