Growth & PLG Marketing Manager

You will own PLG from first click to renewal. You'll run weekly experiments across paid and organic channels, obsess over conversion metrics, and build the marketing engine that makes Kanz a household name for hiring in Saudi Arabia.

You'll be guided by a senior marketing advisor who will coach you weekly — but execution is yours.

What You'll Own

1. Channel Experimentation (Weekly Sprints)

• Run disciplined weekly experiments on TikTok, Snapchat, and recruiter WhatsApp groups
• Test hooks, creatives, audiences, and messaging
• Kill what doesn't work fast. Double down on what does
• Manage an ad budget with full accountability for ROI

2. Conversion Tracking & Optimization

• Implement and supervise end-to-end tracking: ad click → landing page → signup → activation → payment → renewal
• Own the funnel. Know where we're leaking. Fix it.
• Ensure optimal First-Time User Experience (FTUX) in collaboration with product
• Report weekly: what worked, what didn't, what's next

3. Landing Page & PLG Funnel

• Own conversion rate from visitor to signup
• A/B test messaging, layout, CTAs
• Coordinate with dev to ship improvements quickly

4. Brand Splash

• Help create moments that put Kanz on the map in Saudi Arabia
• Influencer activations, viral content, PR stunts — whatever moves the needle
• Think big, execute scrappy