Marketing Officer

• Develop and implement marketing strategies aligned with business objectives.
• Identify and communicate the company’s unique selling propositions (USP).
• Define and refine target customer segments.
• Manage surveys to collect market feedback to better understand customer needs and market trends.
• Propose new product or service ideas based on market feedback and industry trends.
• Manage the company’s digital presence across Meta platforms (Facebook & Instagram) and Google.
• Plan and execute email marketing campaigns.
• Manage and optimize Google Ads campaigns, including testing and performance monitoring.
• Continuously improve Search Engine Optimization (SEO) performance and search visibility across Google and AI search platforms.
• Optimize website content for target keywords and search performance.
• Create and publish weekly blog articles to strengthen brand authority.
• Ensure the company website remains updated and aligned with marketing goals.
• Build and maintain target contact databases for marketing campaigns.
• Support sales campaigns with marketing initiatives that generate qualified leads.
• Contribute to marketing campaigns designed to support business development efforts.
• Develop a marketing mix with timelines.
• Develop messaging framework.
• Develop guidelines for graphic design.
• When required, visit sites to capture photos and marketing content.
• Publish updates on social media and the website highlighting projects, initiatives, and activities.
• Collect relevant market data and expand the company’s marketing database.
• Monitor marketing performance and continuously improve campaigns and visibility.

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