Senior Community Growth Manager

About the Company:
Our company is a rapidly expanding global brokerage firm providing advanced trading solutions across Forex, CFDs, commodities, indices, and cryptocurrencies. With a solid international presence and a diverse client base spanning multiple regions, we are dedicated to delivering excellence, transparency, and innovation. Our global team operates across key financial markets, empowering traders and partners with world-class technology, competitive conditions, and exceptional support.

Role Overview:

We are looking for a Senior Community Growth Manager who lives and breathes Telegram, WhatsApp, and growth funnels. Your mission is simple but ambitious: build, scale, and monetize our community across Telegram & WhatsApp, turning cold traffic into engaged members, and engaged members into loyal, active customers. 

You will own the full community growth engine: acquisition, activation, engagement, retention, and reactivation. You will work closely with Marketing, Sales, and Product to design and optimize funnels that start on Telegram/WhatsApp and end in real business results. 

Key Responsibilities:

1. Community Strategy & Ownership 

• Design and own the Telegram & WhatsApp community growth strategy (public groups, channels, segmented lists, VIP groups). 

• Define clear member journeys: from first contact → join group → first interaction → first conversion → long-term retention. 

• Set quarterly community growth targets (size, engagement, conversion) and consistently work to achieve them. 

2. Acquisition & Funnel Building 

• Build end-to-end funnels that bring new users into Telegram/WhatsApp via paid ads, landing pages, lead magnets, webinars, social media, influencers, partners, affiliates, email, SMS, and website widgets. 

• Map and optimize each step (view → click → join → engage → convert), using tracking links, tags, and UTM parameters. 

• Implement lead scoring and segmentation inside Telegram/WhatsApp flows (e.g. by country, language, interest, or value). 

3. Automation & Tech Stack 

• Set up and manage bots and automations for welcome flows, education sequences, and re-engagement flows for inactive members. 

• Collaborate with developers and match teams to integrate Telegram & WhatsApp with CRM, email tools, and analytics. 

4. Engagement & Content 

• Define and manage the content calendar for groups and broadcasts (daily posts, weekly themes, campaigns). 

• Coordinate value-driven activities: Q&A sessions, live chats, contests, surveys, challenges, education series, and AMAs. 

• Develop and manage community guidelines to ensure a safe, engaging, and productive environment. 

5. Ambassadors, Moderators & Micro-Influencers 

• Recruit, train, and manage community moderators, ambassadors, and power users. 

• Design referral, loyalty, and incentive programs that reward members for inviting new users or generating quality activity. 

• Collaborate with influencers, IBs, affiliates, and partners to bring their audiences into our communities through co-branded campaigns. 

6. Analytics, KPIs & Continuous Optimization 

• Define and own key metrics for community health and growth, such as new members, active users, engagement rate, and funnel conversion. 

• Run A/B tests on funnels, content, messaging timing, and incentives. 

• Prepare regular reports and insights for management with clear action plans.

7. Compliance & Risk Awareness 

• Ensure all community activities and communications are aligned with company policies, legal, and compliance requirements. 

• Coordinate with Compliance and Legal teams on what can and cannot be promoted and how.