Job Overview
- Lead and grow the programmatic media buying team, ensuring smooth integration into the existing marketing structure.
- Develop and implement upper-funnel programmatic strategies focused on increasing brand awareness, reach, and engagement.
- Collaborate with analytics, creative, and marketing teams to align campaigns with business objectives and brand positioning.
- Maintain relationships with DSP partners, SSPs, and data providers, negotiating the best commercial conditions and testing new solutions.
- Monitor market trends, competitor activity, and programmatic innovations to implement best practices.
- Mentor, train, and motivate the team to achieve excellence and foster a culture of innovation and accountability.
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