Head of Marketing (iGaming)

- Develop and execute a comprehensive marketing strategy to attract players in specific geo across all key traffic acquisition channels;
- Collaborate closely with centralized holding teams for budgeting, strategic alignment, and performance control in: Affiliate marketing, SEO, In-house Facebook acquisition, Brand awareness;
- Build and scale the following marketing verticals within the project itself: - Influencer marketing (collaboration with streamers, influencers, forums, local websites, public, raising own streamers); 
- High-quality brand awareness with presence on all top websites and platforms in the geo, eventually internalizing this function from the holding; 
- Covert offline marketing campaigns (e.g. guerrilla & ambient marketing tailored to the local market); 
- Telemarketing (call-center team already exists and is actively growing); 
- Building of an In-House acquisition team (Facebook, PPC, Revenue Share-based placements).